We believe this is somethingthat should be reflected on the charts.". Register in seconds and access exclusive features. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. You can only download this statistic as a Premium user. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. Profit from the additional features of your individual account. This is consistent across both Instagram Followers and YouTube Views. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Following them, there are 35% of the respondents believe K-pop is time-consuming. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. You can also find the Tableau Public visualization dashboard I've created to support this article. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. K-Pop itself has been crafted with the goal of accessibility in mind. Made by: sunshinejoonie. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Meanwhile, all transgender respondents with a total of 4 people come from the US. Considering the fact that young women make up a significant demographic in K-pop . However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. These trends are unsurprising for several reasons. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). They appoint South Korean stars as brand ambassadors . While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. (Fans voted by tweeting the hashtag #BTSBBMAs. The money is mostly obtained from parents or working part-time jobs. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. Access to this and all other statistics on 80,000 topics from, Show sources information fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Finally, heres come the end of this writing. Then you can access your favorite statistics via the star in the header. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. 1. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Can ifans use melon? You may opt-out by. Your home for data science. K-pop fans are now even making fan videos about Anonymous itself. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. It isn't just BTS fans who are this passionate. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Top North and South American Cities for K-Pop. Create an account on our community. For a better experience, please enable JavaScript in your browser before proceeding. In part, this is due to South Koreas position as an economy driven by exports. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. . . to incorporate the statistic into your presentation at any time. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Here for the Music. (2020). These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Dancer at Heart. Yet K-Pop has made great strides in bridging the cultural divide. 7) when looking at Instagram Followers. You can only download this statistic as a Premium user. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. That is about 15,000 more than expected for an artist with her 85 million followers. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. A Medium publication sharing concepts, ideas and codes. can someone list what groups on the list? When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Without any further ado, please enjoy this article. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube.
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