The article also includes stakeholder analysis in which information regarding stakeholder and their impact on the organization is elaborated. Call us: +18883996271 Another responsibility that has gained prominence for all multinational companies is to engage diversity and create an inclusive culture. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. The company conducts independent research of around 36000 customers each month. Web. Retrieved 27 December 2019, kokemuller, N. (2019). writing task easier. Garriga, E & Mel, D. 2004, Corporate social responsibility theories: mapping the territory , Journal of Business Ethics, vol 53, no. British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer). As British Airways wrestles with the fallout of a massive data breach , a financial upstart has used the incident to promote the nimbleness of its own technology and . 132-141. CSR is defined as the evaluation of the impact of a companys actions on society and the environment. Our model has grown and matured since its formation in January 2011. Further disclosure of the CSR efforts of the company is also an important aspect to demonstrate transparency. It appears that you have an ad-blocker running. Free access to premium services like Tuneln, Mubi and more. BusinessEssay. However, on some routes, the crew opts to hand. Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. Micheal Brown, P.(2019), British Airways aim, objectives & stakeholders Analysis, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Add a link to this page on your website: , The mission statement followed by British Airways is One Destination seeks to ensure our customers fly confidently that, together, we are acting responsibly to take care of the world we live in. British Airways offer an effective return on investment to its shareholders to keep them satisfied with the organizational activities. Our model has grown and matured since its formation in January 2011. BA Stakeholders Stakeholder Relationships BA is for a two-way communication For more information, click here: https://www.mindsmapped.com/courses/business-analysis/business-analysis-training-for-beginners-as-per-babok-v3/. Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. Tap here to review the details. This is why we want to make every trip you take with us a great experience. British Airways should also extend its destination services by extending its services to new destinations and by launching new flights. British Airways needs to understand its stakeholders - customers, opinion leaders and employees - to better inform business decisions. Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. British Airways respond to fulfil their responsibilities to the stakeholders. Thus, it has been identified that various internal and external stakeholders of the organization influence the operational and decision-making activities (Kokemuller, 2019). In addition to this. The company has created a low-carbon project with the aid from their customers to fund the building of a community swimming pool in the UK. UPDATE ON BRITISH AIRWAYS CYBER ATTACK. I don't have enough time write it by myself. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. Passenger load factor stream History of British Airways | SeatMaestro. (2022, November 5). E-mail us: [emailprotected]. stakeholders such as customers, suppliers, employees and owners. Web. The figure demonstrates that the use of CSR responsibility helps in understanding the relation between the sustainable responsibilities of the company as well as grade the responsibilities in order of hierarchy. Whilst each of our airline operators possess their own distinctive proposition, character and story, IAG enables them to work together towards a common goal:to create value for customers and shareholders. /Subtype /XML Activate your 30 day free trialto continue reading. The company has also changed its fleets to enhance customer and employee safety. Revenue passenger km British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). (2019). This endeavour will be immensely helpful to the imminent climate change, which may cause great harm to human society. On 22 February 2021, British Airways entered into a five year term-loan of 2 billion underwritten by a syndicate of banks, partially guaranteed by UK Export Finance. The institutions must share responsibility towards the society where they operate. Flybe once provided more than half of UK domestic flights outside London. 2 0 obj The integration of CSR initiatives with the business strategies and practices of the company has become extremely important for companies (Carroll 1999). Privacy statement. Available seat km average student. Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. Our entire team is here to provide exceptional service from our signature warm welcome to ensuring that you arrive at your destination safely. Based on the challenges presented above, British Airways identifies the areas where their CSR activities must be based on. To be the worlds leading airline group, maximising sustainable value creation for our shareholders and customers. In the following section, the discussion would be on main two ethical issued which British Airways experience. Flybe (pronounced / f l a b i /), styled as flybe, was a British airline based in Exeter, England.Until its sale to Connect Airways in 2019, it was the largest independent regional airline in Europe. The system will establish a process of development of a solution for the global climate change. Each stakeholder holds a different level of power to influence the operation and decision making of the organization. Stakeholder's Analysis: In order to facilitate the stakeholders during the process of change the leaders gave their full support and time. Figure 3: Comparison of economic performance of British Airways and other international Airlines. British Airways has announced a codeshare partnership with Airlink, improving connectivity between the UK, Europe, North America and more than 15 destinations in Southern Africa. At British Airways, we're on a journey to create a better, more sustainable future. Business Analysis Various security risks can be faced by BA that could also impact the brand reputation of BA. We will occasionally 1. This is a part of the companys Disability Assistance Program. CSR has two dimensions in which it is analyzed economic and moral philosophy. (2019). 1/2, pp. essay and paper samples. Business & society , vol 38, no. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. February 27, 2023 new bill passed in nj for inmates 2022 No Comments . Management Theory of British Airways. The second on the list in terms of their financial performance are the suppliers and specifically the two biggest suppliers of British Airways which are Boeing and Airbus, they are both very important suppliers and British Airways rely on them and without them British Airways could be in a major trouble which could cause business shutdown in the short term and in the long term because these are the two only major airline manufacturing companies in the world and almost all British Airways aircrafts are made by one of these two companies and they do not just manufacture aircrafts and supply to British Airways but they also give additional ongoing security, mechanical engineering , and software support to British Airways which saves more money and generates more income to British Airways as Boeing and Airbus always develop new technologies which could save more fuel and make journey times shorter, back in 2008 British Airways made one of its Major Aircraft spending which they bought 12 Airbus A-380s from Airbus and also 24 Boeing-747 aircrafts from Boeing Company each of those aircrafts is expected to generate more income thanks to the suppliers which shows how well they perform financially in British Airways business. Following tabular representation shows the power and interest of each stakeholder of British Airways: British Airways has been the flag carrier airline company in the United Kingdom and articles perfectly articulate the stakeholder analysis of Britsh Airways ofthe United Kingdom. Shareholders: Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. The five key goals of British Airways include becoming the choicest airlines for longhaul premium customers, delivering outstanding customer service, multiplying presence in global cities, strengthening the lead in the London market and ensuring to meet the customers' needs. 8,747,000, 6.4% British Airways should implement various customized strategies to increase the satisfaction of customers and to retain the existing customers in the company. Find out how you can work with British Airways. Stakeholders in British Airways It is possible to classify stakeholders in British Airways as either 3 0 obj Influence and Financial Importance of British Airways Stakeholders. Describe the PEST factors affecting BA between the years 1995 2000? Using British Airways, explain how the internal . Just insert your email and this sample will be sent to you. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. The latest changes to BA's new distribution strategy will drive it closer to achieving IATA's goal of 20% of indirect bookings through NDC APIs by the end . We've updated our privacy policy. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. The main aim of BA is to become the most responsible airline company in the world by achieving various strategic goals. 2 Growing global leadership positions. Shareholders, employees, government authorities, competitors, media, local communities, customers and suppliers are few of the most important stakeholders of British Airways that directly or indirectly impacts the working and profitability of BA. /First 774 Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. British Airways is one of the largest airlines in the UK by turnover. Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. Along with this, British airways also provides details regarding the financial position of the company to its shareholders (Parsa Lohani, 2019). Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. Turn to our writers and order a Found a great essay sample but want a unique one? Our free knowledge base makes your Training They have actively participated in the formation of the EU Emissions Trading Systems. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself puts. It does not reflect the quality of papers completed by our expert British Airways has been chosen in this report to evaluate the strategies of the company. Figure 1 presents the broad division of the CSR activities of British Airways. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). Training British Airways includes not only the customers in their marketing activities, but also the stakeholders of the firm (Hill, Jones and Schilling 2014). /Length 2045 The basis of CSR lies in the theory of morality and ethics: A corporation can and should have a conscience, and the language of ethics has a place in the vocabulary of an organization (Goodpaster & Matthews 1982, p. 134). By accepting, you agree to the updated privacy policy. Web. Also, BA depends on various online travel agents as various customers buy tickets for traveling directly on various online websites. The internal drivers of CSR are flying start and CR senior sponsors group. 5977. Further, the low cost carriers are injurious to the companys revenue as they compete fiercely at low price points. The major components of CSR for British Airways are corporate governance, stakeholder management and risk management. Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. The pioneering thinker and formulator of CSR theory for business are Peter Drucker. (2019). Now customize the name of a clipboard to store your clips. Web. Also, the major activities of the company depend upon a number of suppliers and employees of the organization. The economic drivers that establish the performance of the organisation are internal drivers. Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. "British Airways CSR (Corporate Social Responsibility) Analysis." There are various stakeholders in case of this airline firm: Customers In case of British Airways, there are two types of customers including business class clients and economy class . xmoFKw0OEQkhl84^}ZZ[ #Y#V`x /&. This again is related to taking care of the people who keep the functioning of the company i.e. British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011. How Do Stakeholders Influence Business Activities?. British Airways 2012. Page 1Classification: Restricted Web. /Type /Metadata It is the largest airline in the UK based on fleet size, inte . Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Social Media Seminar Presentation 2009 11 25, Razorfish Liminal 2011 Customer Engagement In Transition, Lloyds banking group theoretical approach, The-new-normal-of-consumer-behavior-and-how-to-respond, Chief Customer Officer - Customers advocates enter the boardroom, EEA Networking Event - Channel Programs And ROI, Kobie Quarterly Review - Financial Services Edition - Mar 2014, Magdalena Matell - Innovation Nation issue Winter 2015, Digital strategies in asset management - BI-SAM, Building strategic partnerships (in fintech) by Arthur T. Corry, DevSecOps Platform Telemetry Dashboard Demo, Meeting 2. The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. The company's objective is to engage in a variety of community and social activities, such as making philanthropic donations to the local community and investing in its growth in . Oneworld is a platform wherein frequent travelers with any of the airlines in the alliance would be Stakeholder management is an essential part of the CSR of British Airways. The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. Given this, the paper presents a few of the CSR activities of the company in 2012 as presented in its CSR report: One of the challenges of implementation of CSR lies in the development of a trust base within the organisation. Free access to premium services like Tuneln, Mubi and more. The internal and external environment of the organization and the organistaion's stakeholders. The company also strives to garner partnerships, which would help it to strengthen their financial position. The changing climate and global consensus on an agreement regarding the sustainable environment safety law is a problem for the company. legal department to comply with all regulations of government authorities. Clipping is a handy way to collect important slides you want to go back to later. 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